I had not been inspired by a commercial since that night in 1976 when I was convinced my life would be unutterably revolutionized if only I had a can of Psssssst!©, the instant aerosol spray shampoo. I was overdue.
Enter the “Save a Watt” ad. It’s the one that pleads with Californians to use electricity as sparingly as possible to help with the current energy crisis. “We can all make it through this together,” says the encouraging voiceover. Somehow something in that corny commercial got to me and I found myself filled with a sense of community and purpose. “Yes. We can make it through this together,” I thought. So hand in hand with my fellow Californians, I vowed to do my part; whatever it took. And I began working out my strategy. And then, boom: directly after this commercial came an ad from Disney for its “Electricland Parade.”
